Choosing variety for joint consumption
WebChoosing Variety for Joint-Consumption JORDAN ETKIN Under revision, Journal of Marketing Research *Please do not distribute without permission* Jordan Etkin ([email protected]) is an assistant professor at The Fuqua School of Business, 100 Fuqua Drive, Duke University, Durham, NC 27708. She thanks Jonah Berger, Jim Bettman, WebConsumers often make choices for joint consumption with committed relationship partners, and these choices may include more or less variety. When planning a weekend for oneself and one's spouse, for example, a person could choose more varied activities (e.g., going out to dinner, to a movie, and to a concert) or less varied activities (e.g., seeing …
Choosing variety for joint consumption
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http://sage.cnpereading.com/paragraph/article/?doi=10.1509/jmr.14.0209 WebDec 26, 2024 · Although most research on consumer decision making has focused on individual choices, the majority of products are purchased and consumed with other products (e.g., an appetizer, an entree, and a dessert) as part of the same purchase and/or consumption episode (e.g., a meal).
WebNov 1, 2024 · Our findings strongly support the “accomplice” (rather than the “minder”) role of romantic partners in shopping. Therefore, retailers should target couples, encourage them to shop together, and...
WebEtkin, J. (2016). Choosing Variety for Joint Consumption. Journal of Marketing Research, 53(6), 1019–1033. doi:10.1509/jmr.14.0209 WebOct 1, 2013 · This increased preference for variety is driven by a shift in how much excitement is valued within the relationship and is unique to choices for joint consumption with the specific relationship ...
WebConsumers often make choices for joint consumption with committed relationship partners, and these choices may include more or less variety. When planning a weekend for oneself and one's spouse, fo...
WebDec 20, 2024 · The proposed technique is illustrated with individual consumption histories for a frequently purchased packaged good and is shown to extend the range of insights provided by current brand-switching techniques. ... Choosing Variety for Joint Consumption. Go to citation Crossref Google Scholar. Integrating price promotions into … crochet mixon state attorneyWebConsumers often make choices for joint consumption with committed relationship partners, and these choices may include more or less variety. When planning a … manuale digitale edu.ro clasa 4 muzicaWebSep 22, 2024 · The authors document a robust preference expression asymmetry wherein “requestors” soliciting others’ consumption preferences (e.g., “Where do you want to go for dinner?”) desire preference expressions (e.g., “Let’s go to this restaurant”), whereas “responders” instead do not express preferences (e.g., “Anywhere is fine with me”). manuale digitale fizica clasa a8a artWebDec 9, 2024 · This increased preference for variety is driven by a shift in how much excitement is valued within the relationship and is unique to choices for joint consumption with the specific relationship ... manuale digitale cls 6WebJan 1, 2024 · This increased preference for variety is driven by a shift in how much excitement is valued within the relationship and is unique to choices for joint consumption with the specific relationship ... manuale digitale fizica clasa a 8 aWebChoosing Variety for Joint Consumption Variety plays a key role in choice. People are attracted to varied product assortments (Broniarczyk, Hoyer, and McAlister 1998; Hoch, … crochet mini- gun patternWebApr 12, 2024 · Depending on the brand, there are a variety of different strengths of CBD included in each topical as well. That way, you can choose the strength of the CBD that you apply, depending on the level of pain you’re dealing with. ... No matter which method of consumption you choose to use for your joint pain (even if you mix and match!) CBD is … crochet mobius cowl pattern